How to build a Platform

In-Depth Analysis

Interviews and Research
We conduct a series of detailed interviews to uncover your deepest intentions and the facts on the ground. This helps us understand your true goals and how they align with your audience's needs.

Assessment of Current Strategies
We evaluate where your organization is currently excelling and where there may be inefficiencies, both internally and externally.

Strategic Planning

Perspective
We provide an outside consultant's view, offering insights you might miss from within your business. This helps you see the bigger picture and understand how content marketing and business development can propel your business to the next level.

Tactical Understanding
We integrate your marketing efforts with business development strategies to ensure cohesive growth.

Execution

Customized Plan
At the end of the Uncovery process, you'll receive a robust project and messaging plan detailing the steps needed to achieve your personal and business goals.

Ongoing Support
Profluent will either execute the plan for you or assist you in implementing it, ensuring sustainable momentum for your business.

Persona Architecture

Persona Architecture is the structured process of developing the personas you’re working with. It involves a series of steps to gather data, analyze it, and create detailed descriptions of your audience segments. This architecture serves as the foundation for your marketing strategies, ensuring all efforts are aligned with the characteristics and needs of your target customers.

Steps in Persona Architecture

1. Data Collection
   Gather information through surveys, interviews, and market research to understand the demographics and psychographics of your audience.

2. Personality Discovery
   Identify the key personality traits of your audience segments using Meyers-Briggs standards.

3. Profile Creation
   Develop comprehensive profiles for each persona, including their goals, challenges, preferences, and typical behaviors.

4. Application
   Use these profiles to guide your marketing strategies, content creation, and customer interactions.

Buyer Persona

A Buyer Persona is a detailed description of your core customer, combining demographic and psychographic data to create a comprehensive profile. This persona goes beyond surface-level characteristics to explore what motivates your customers to make a purchase, their buying behavior, and the factors that influence their decisions.

Components of a Buyer Persona

1. Demographics
   Age, gender, income, education, occupation, etc.

2. Psychographics
   Interests, values, attitudes, lifestyle, and personality traits.

3. Buying Behavior
   Purchasing habits, decision-making processes, and preferred communication channels.

4. Pain Points and Needs
   Challenges they face and how your product or service can solve their business problems and reduce/eliminate their related pains.
   
   

   Benefits of Using Personas and Buyer Personas

5. Targeted Marketing
   Create campaigns that speak directly to the needs and desires of specific audience segments.

6. Improved Engagement
   Foster deeper connections with your audience by addressing their unique preferences and pain points.

7. Increased Conversions
   Tailor your sales approach to align with the buying behavior of each persona, boosting conversion rates.

8. Enhanced Customer Retention
   Deliver personalized experiences that build loyalty and encourage repeat business.

Step 1: Eye-to-Body

In this initial stage, your business is "checked out" by potential customers. This can happen through PR, media appearances, reviews, advertising, or online searches. It's crucial to present yourself well as this first impression forms the foundation of future interactions.

Step 2: Eye-to-Eye

This step involves mutual recognition and acknowledgment. Customers start noticing your business in controlled environments, like your website or blog. Here, it's important to address their needs directly, making them feel understood and valued.

Step 3: Voice-to-Voice

This stage represents the first two-way interaction. In business, this can occur through blog comments, social media interactions, or customer service calls. Engaging customers in conversation and addressing their concerns helps build trust.

Step 4: Hand-to-Hand

At this point, customers are willing to spend more time and energy with you. Offering high-quality content, such as reports, infographics, or short videos, helps deepen the relationship.

Step 5: Arm-to-Shoulder

With established trust, you can now ask for small amounts of personal information, like email opt-ins or contact details. Ensure continuous value delivery to maintain trust and balance in the relationship.

Step 6: Arm-to-Waist

Customers are now comfortable engaging more deeply, investing more time and energy. This could involve watching longer videos, filling out detailed assessments, or scheduling consultations.

Step 7: Hand-to-Face

This is where trust reaches a significant level, allowing for deeper interaction. Offering in-depth consultations, detailed assessments, or high-value webinars helps solidify the relationship.

Step 8: Face-to-Face

At this stage, customers are ready for a significant commitment, such as purchasing a product or service. Ensure that what you offer exceeds their expectations to maintain trust and encourage further engagement.

Step 9: Hand-to-Body

Customers are now investing considerable time, money, and energy into your business. Offering extensive services, training, or high-ticket products is appropriate at this stage.

Step 10: Mouth-to-Body

This step marks a transition to long-term relationships. Customers are ready to engage deeply, investing significantly in your offerings. Trust and consistent value delivery are crucial.

Step 11: Body-to-Body

This represents a full commitment. Customers are heavily invested and trust you completely. This could involve ongoing services, high-value programs, or extensive product usage.

Step 12: Full Body-to-Body

The final step involves full commitment and integration into your business community. Customers become long-term supporters and advocates, deeply trusting your brand and its offerings.