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How Jordon Rubin’s Book “The Makers Diet” Built Him a Fortune

Jordan Rubin is the founder and former owner of Garden of Life, a nutraceutical company. The strategy was to create a diet book around Jordan Rubin’s personal philosophy and to tie the nutraceutical products into this diet, and then to use this book to add credibility to Jordan Rubin and to expand his company’s audience. The result was The Maker’s Diet. After executing a 3 pronged marketing approach that generated sales of more than 20,000 copies of the book, which launched The Maker’s Diet to number-one on the USA Today best-seller list, and onto the New York Times and Wall Street Journal best-seller lists.

The complete marketing, PR, and advertising campaign helped increase Garden of Life’s gross revenue from 19 million in sales to over $70 million in one year. Between 2004 and 2010, The Maker’s Diet sold more than 800,000 copies.

How Roy H. Williams 2nd Book Made Him A World Renowned Expert

Roy Williams already had a successful book launch before Michael Drew and Promote A Book took on Roy’s follow-up. Roy’s first book, The Wizard of Ads, sold well, and established him as a name, as someone who was both insightful and unconventional in his outlook toward communication. At the time, Roy’s agency, Williams Marketing, was the 8th-largest buyer of radio advertising in North America. Roy himself had become the highest-paid speaker in his industry. Between September 1998 and 1999, he gave 50 keynote presentations, earning $5,000 for each.

With help from Michael R. Drew Roy’s second book, *Secret Formulas of the Wizard of Ad*s sold more than 17,000 books in its first week of publication and pushed Secret Formulas of the Wizard of Ads to the number-one spot on The Wall Street Journal business list and to number-three on The New York Times business list.

In the year following Roy’s best-selling success, Williams Marketing became the 4th-largest buyer of radio advertising, Roy’s speaking fees jumped to $20,000 per keynote, and he gave 67 keynote speeches, earning more than $1 million. Subsequently, Roy launched Wizard Academy and opened its private facilities, including student housing, in the countryside outside Austin, Texas.

How Ivan Misner’s Book Impacted 75.000 Business Networkers

Ivan Misner, the founder of BNI (Business Network International), the world’s largest business-referral organization, wanted to incentivize BNI’s 30,000 members and franchisees worldwide to increase the organization’s numbers. BNI is a franchised organization. Because of its structure, BNI members are incentivized, by leads, to grow their respective chapters; and, there is no competition in chapters, as there are no members from duplicate or competing companies.

After working with Michael R. Drew to promote his book it sold more than 15,000 copies, launching the book onto The New York Times, Wall Street Journal, and USA Today bestseller lists.

BNI more than doubled in size to more than 75,000 members within the year and Ivan credits this growth to the successful promotion of Masters of Networking.