Publishers Excel at What They Do
Publishers Excel at What They Do
Most Authors Just Don’t Understand What Publishers Do
Publishers have three core functions and take all the financial risks—involving accounting, publishing, distribution, and royalties. The three core functions are listed below.
Sort Books & Authors
Publishers curate manuscripts and authors, choosing what they believe is most likely to sell. It’s partly book quality, but much more finding smart business opportunities.
Create Books
Publishers edit, proof, typeset, format, and design, to transform manuscripts into books, then cover the cost and handle the printing to make a manuscript a bound book.
Distribute Books
Publishers distribute to retailers, negotiate for shelf space, even pay co-op fees. No publisher, no distribution. Without distribution, your book can’t hit the lists. Understand distribution.
What Publishers Don’t Do
What Publishers Don’t Do
Notice What Is Not On The List Of Things Publishers Do
We can bring “Harry Potter” promotions to your book that publishers reserve for top selling authors. We work with your publisher and PR firm to make your book a smashing success by getting it the distribution it needs including on book shelves.
Yes, We Can Work with Your Publisher
Yes, We Can Work with Your Publisher
If You Already Have a Publisher, We Can Work with Them
Many authors ask if Promote A Book can work with their already-established publisher.
First, yes, we have working relationships with the major publishers. They know us, we know them, and we’ve worked together before.
Second, we can help them maximize their distribution of your book. We can also provide additional services as needed. If you don’t like their cover design, we can provide an alternative one for you. If you would prefer a different or better book website than what your publisher may (or may not) provide, we can help there, too.
Third, we can fill in the promotional services that publishers simply don’t provide. We can help you grow and engage your readership, and we can help promote your book onto the bestseller lists.
Fourth, we can help you find and work with a traditional PR firm experienced in book promotion.
Answers for Your Situation
Answers for Your Situation
For authors who have not signed with a publisher, you may want to get some insider knowledge on understanding your publishing options and which option would fit your needs best.
